It’s time to empower Internet users with bandwidth consumption transparency. Users have the right to know how websites and applications are consuming their bandwidth–especially since it is users who are footing the bill for the bandwidth. Content providers, advertisers and vendors owe it to users to be prudent in the amount of traffic they generate, and to give users at least some ability to determine what consumes their bandwidth. This paper proposes that standardized bandwidth miles-per-gallon-like consumption data be provided for devices, service and applications, empowering users to make informed buying decisions.
