Google-AdMob: A Bad Precedent

Google-AdMob: A Bad Precedent

Contact: Amy Smorodin
(202) 828-4405

April 27, 2010 – TPI President Thomas Lenard published a piece on Forbes.com discussing the expected involvement of federal regulators in Google’s acquisition of AdMob. In the piece, Lenard warns of possible shortcomings of traditional merger analysis if applied to the fast-moving mobile advertising market and urges regulators to carefully consider the long-term effects of antitrust action on innovation in this space. The entire piece can be found at Forbes.com.

The Technology Policy Institute

The Technology Policy Institute is a think tank that focuses on the economics of innovation, technological change, and related regulation in the United States and around the world. TPI produces independent, rigorous research and sponsors educational programs and conferences on major issues affecting information technology and communications policy. TPI is a 501(c)(3) research and educational organization. More information is available at https://techpolicyinstitute.org/

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