The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion
There are two main hypothesized effects from movie piracy: a cannibalization effect which reduces legitimate sales, and a promotional effect…
Posts by Alan L. Montgomery
An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue
Digital distribution channels raise many new challenges for managers in the media industries. This is particularly true for movie studios…