The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion
Michael D. Smith, Liye Ma and Alan L. Montgomery
There are two main hypothesized effects from movie piracy: a cannibalization effect which reduces legitimate sales, and a promotional effect which increases word-of-mouth and stimulates sales. While these two effects…
Research Papers
An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue
Michael D. Smith, Liye Ma, Alan L. Montgomery and Param Vir Singh
Digital distribution channels raise many new challenges for managers in the media industries. This is particularly true for movie studios where high-value content can be stolen and released through illegitimate…
